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Lil Yachty Gets A 4PF Chain From Lil Baby And A Ferrari From QC Pee For His Birthday

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• Orlando Dowlatt Author

Lil Yatchy gets a new 4PF chain from Lil Baby and a super fast Ferrari F8 Tributo Spider from Quality Control’s Pee Thomas for his birthday.

It has been just about three months since Lil Yachty totaled his red Ferrari on an Atlanta freeway , miraculously escaping without any severe physical injuries. Naturally, Yachty’s car collection suffered a deficit. However, that has now been replenished at the hand of the rapper’s label, Quality Control. Pierre Thomas, who spearheads the QC brand, was among a group of other supporters who unveiled the brand new Ferrari.

Both Yachty and Thomas shared the special moment on their IG pages. In a cool little post, Thomas celebrated the “Minnesota” rapper’s loyalty meanwhile asking him not to crash the cocaine ‘white on white’ ride gifted to him for his 23rd birthday. “Happy Birthday @lilyachtyThank You For Always Being Solid And True To Yourself. It’s Always Appreciated. Don’t Crash This One Please. Courtesy Of @qualitycontrolmusic #F8,” he penned in the caption. The “Act Up” writer returned the love in his post by labeling Pee as a terrific managerial force. “Best ceo and manager of all time.@qcmceo_p @coachk44 thank y’all so much. I love y’all 4L,” came the comment from Yachty.

Congratulations and birthday wishes from many of the industry’s top names, including Drake, Moneybagg Yo, Wack 100, Yung Miami, and Rich The Kid flooded the comment areas of both posts.

A 2020 Ferrari F8 Tributo Spider is valued at anywhere between $274,280 to US$300,000 MSRP. The beast of a ride boasts an engine that produces 710 hp and 568 lb-ft of torque. Other interesting car specs include a 3.9-liter twin-turbo V8 engine, the ability to go from 0-60 mph in 2.9 sec, 0-124 mph in 7.8 secs, and a top speed of 211 mph. With so much power hiding under the pristine and shapely body, Lil Yachty should be extra careful with this one.

The lavish ride was not the only gift presented to Lil Boat, as his friend and labelmate Lil Baby also presented him with some bling. The birthday boy showcased the iced out 4PF pendant usually sported by Baby meanwhile praising Lil Baby’s rise to fame.

While many fans will not be able to cop the “One Night” rapper a fancy gift, they are indeed able to show their support by listening to his brand new ‘Birthday Mix 5’ uploaded to Soundcloud.

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Lil Baby Gifts Lil Yachty With A 4PF Chain For His Birthday [WATCH]

Lil Baby, Lil Yachty

Lil Baby and Lil Yachty are showing major friend goals as Lil Baby just presented Lil Yachty with an icy new chain.

The jewelry was the Atlanta rapper’s birthday gift to Lil Yachty, whose real name is Miles Parks McCollum. The gift served as a full-circle moment as Lil Baby used to wear a “4PF” chain at the start of his own career.

Lil Yachty, 23, commemorated the moment on Instagram and shared a screenshot of him and Lil Baby on a FaceTime call. He captioned the post:

“This n***a @lilbaby_1 use to wear my chains when he first started rappin, now he buyin me one. Wow I’m proud of u bro, I appreciate this too.”

In the hashtags, Lil Yachty pokes fun at the fact that Walmart was selling his chain on their website:

“#realistnigga #chainnotfromwalmart #yesb***him4pftoo”

Lil Baby, 25, commented under the post and said:

“I used to wear that snowman chain n****s thought I was f****n with them”

In addition to his new chain, Yachty also received a brand new Ferrari from the heads of the record label Quality Control, which Lil Baby is also signed to.

https://www.instagram.com/p/CEPpbGiDKS5/

What are your thoughts on Lil Yachty’s lavish gifts? Let us know in the comments.

By: @a.girlwhowrites

Lil Baby Launches New Record Label, Signs Rylo Rodriguez as First Artist

Thomas Galindo

What was once 4PF is now Glass Window Entertainment. This week, Lil Baby, whose legal name is Dominique Jones, announced the launch/rebranding of his new record label Glass Window Entertainment, replacing his 4PF imprint which he established in 2017. To help christen the new label, operating under Motown Records and Capitol Music Group, Baby signed Alabama rapper Rylo Rodriguez as his first artist under Glass Window.

Videos by American Songwriter

“We are excited to welcome Dominique, Rylo and the Glass Window Entertainment team to Capitol Music Group/Motown Records,” Capitol Music Group Chair & CEO Michelle Jubelirer said in a statement via press release. “Glass Window and Virgin Records have done a phenomenal job introducing Rylo. We’re thrilled to support this remarkable artist and upcoming Glass Window releases.”

View this post on Instagram A post shared by DJ Akademiks (@akademiks)

Initially, Rodriguez was a signee of Baby’s 4PF label, which operated alongside the Atlanta-based label Quality Control. As he began to rise through the hip-hop ranks, Rodriguez would appear on Baby songs like “Stick On Me” (2017), “No Friends” (2018), “Forget That” (2020), and most recently, “Cost To Be Alive,” from Baby’s 2022 album It’s Only Me .

[RELATED: Lil Baby Cancels Several Dates of It’s Only Us Tour]

Earlier this summer (June 30), Rodriguez released Been One , his second full-length project to date. Including appearances from Baby, Lil Yachty, Lil Durk, Fridayy , and more, the LP would go on to peak at No. 10 on the Billboard 200.

“I’m overly excited for Rylo and for his fans and the world to really get to see him on a larger platform! It’s been a long time coming with Rylo and even longer to go! We got work to do and money to get!” Baby said in a statement attached to the Glass Window press release. “Thank you to Motown/Capitol Music Group and Universal Music Group for trusting my process and I’m looking forward to a wonderful partnership!” 

Baby and Rodriguez hit the road together on July 26 for their North American It’s Only Us Tour, having already completed five tour stops.

Photo by Lester Cohen / Courtesy Motown Records

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Lil Baby Teases 4PF Label Expansion After Taking Lead In 2020 Rap

Lil Baby has put numerous records on the board in 2020, now he’s setting his focus on taking his 4 Pockets Full label to the next level.

The Atlanta hitmaker took to Twitter on Sunday (September 13) and informed fans despite his personal success, he has loftier goals for his 4PF imprint.

“I’m going CEO BABY . I’m about to pop one of the biggest labels around #4PF,” he wrote on Twitter.

The 4PF chain has become one of the more ubiquitous ones in Hip Hop, even prompting Walmart to sell knockoff versions.

“Walmart got me fucced up,” he wrote on Twitter in June. The retailer had priced the knockoff chains from the lowest price of $24.99 to $74.99.

Even though Walmart wants everyone to bask in the success of 4PF, they can’t do it authentically like the Quality Control rapper and his crew.

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Hip Hop Week In Review: Lil Baby's 'My Turn' Goes Double Platinum & Travis Scott Makes McDonald's History

September 13, 2020

Lil Baby’s 2020 has made him a frontrunner for mythical MVP status. On Friday, his My Turn album was officially certified double platinum by the Recording Industry Association of America (RIAA). The album hit No. 1 on the Billboard 200 in March, his first No. 1 overall and spent six non-consecutive weeks at the top.

He’s been prolific in all facets, from guest appearances to his eye-opening June single “The Bigger Picture” amid Black Lives Matter protests . Watch the video for “The Bigger Picture” below.

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Rappers Come Shop for Jewelry. Icebox Turns the Cameras On.

An Atlanta store where hip-hop’s big names buy diamond-encrusted watches and chains has become a social media phenomenon by capturing the safe spaces of the rich and flamboyant.

By Jon Caramanica

ATLANTA — The display cases at the Atlanta jewelry store Icebox teem with Cuban link chains, watches called bustdowns covered edge to edge in diamonds, gold pendants in dozens of designs. It is the ne plus ultra of contemporary hip-hop luxury. And over the last three years, Icebox has built a secondary business atop this phenomenon, starting a YouTube channel filled with videos of rappers coming in to salivate and shop.

But often, the most striking characteristics of these lavish 10-minute videos aren’t the ostentatious pieces of jewelry, or even the artists themselves. The clips are among the most soothing places on the hip-hop internet, conveying a powerful sense of calm, of relaxation. They capture the safe spaces of the rich and otherwise flamboyant — watching Icebox videos is like being let in on a secret. More than a million people subscribe to the store’s YouTube channel.

In one video, Lil Baby sits down and discusses his recent arrest in Paris. In others, Pooh Sheisty asks to see where jewelry is cleaned, then takes a stab at doing the job himself. NLE Choppa gets a haircut while getting shown a series of bustdowns and talking about revitalizing his hometown. Swae Lee spends a long time staring in a mirror, making sure his various chains will drape around his neck just so. Lil Durk gets to look inside one of the store’s huge safes, his eyes wide.

There is maybe no greater luxury than time, and Icebox videos, which come out weekly, show some of the most successful rappers in the country at their most tranquil. The transactions are large, sometimes into the mid-six figures, and the larger they are, the warmer the clips become. The videos are documents of men falling in love, their faces softening ever so faintly at the sight of a new toy they — and maybe only they — can afford.

“This is the place you purchase what you’re going to eventually flex, but in the store it’s intimate, it’s friendly, it’s comfortable,” said Rafi Jooma, 35, who owns and operates the business along with his brothers Mo, 37, and Zahir, 32, and their parents. “You see their opinions, their personalities, you see their emotions.”

One Thursday afternoon in June, about 10 members of the Icebox video and social media staff were in the nondescript media room toward the rear of the shop, finalizing a video featuring the hilarious post office employee turned rapper BFB Da Packman, in which he ordered doughnuts to the shop and worked on a design for a custom doughnut-shaped pendant. Up on the wall was a whiteboard with an editorial calendar of upcoming videos, both completed and in progress.

In the adjoining hallway, Lil Yachty, who had just popped into the store, was curled up on a small set of steps, talking about his earliest trips to Icebox before stealing off with Zahir to a private room to discuss a new custom pendant he wanted made.

“I walk all up and down that place,” said Lil Yachty, who estimates that he’s spent around $3 million with Icebox over the past five years. “I probably got more access than some of the workers.”

The videos, which arrive at the same time every Thursday afternoon, have familiar rhythms. The artist comes in to sniff around for a new plaything, often interacting with one of the Jooma brothers. And then, more often than not, they linger.

Trying on a piece, Mo said, Lil Baby will “go to a different room, look at it in different light, adjust it, come back to the original room he was in, wants to see how it looks everywhere, jacket off, jacket on.” The videos, which are filmed vérité style and paced deliberately, soak in the scene, documenting the familiarity and comfort behind hip-hop’s relentless self-mythologization.

While there are several jewelers that currently specialize in catering to the needs of hip-hop clientele, and plenty of others have filled that role throughout the years — think Jacob Arabo (a.k.a. Jacob the Jeweler) or Johnny Dang (a.k.a. TV Johnny) — Icebox has optimized the business for the social media moment.

The Jooma family jewelry business began in the early 1970s when Mike, the patriarch, emigrated from Pakistan and began selling Native American jewelry at a Florida flea market. A few years later he was joined by his wife, Dinar, and they eventually moved their business from flea markets to malls. At their peak in the 1990s, they operated five stores, primarily in Texas.

In 2003, they moved the family, and the business, to Atlanta, opening a single store in a mall in Gwinnett County, north of the city. By then, the children were old enough to more formally help the shop, which had been stalling financially. Already hip-hop fans, they saw an opportunity in the city’s booming music scene . The brothers, all of whom forewent college to join the family business, began making themselves known at the city’s radio stations, recording studios and after-hours spots, passing out business cards at Club 112, trying to befriend interns and assistants who might introduce them to managers who might introduce them to rappers.

“We had one goal — to get our family out of this recession,” Rafi said.

(Their parents are now divorced, but both still work in the business — their father as a diamond buyer, and their mother overseeing the day-to-day finances — and share ownership with their sons.)

The brothers made some inroads: After meeting Zahir, the Atlanta radio D.J. Greg Street began referring clients to the store. At the brothers’ urging, the family started Icebox as a hip-hop-focused sub-line in 2006. When the store moved in 2009 to a prime corner in the tony Buckhead neighborhood it still occupies, it was rechristened Icebox.

The new location quickly became a magnet for the city’s emerging hip-hop superstar class, and a regular stop for artists coming through town on tour, or athletes in town for games. It was closer to the luxury malls that were becoming the stomping grounds of the city’s entertainment elite, and it presented a more approachable proposition than the stiffness of Atlanta’s jewelry district.

In the late 2000s, T-Pain began wearing custom Icebox jewelry. “To have someone so iconic, so world-changing wearing our product was the greatest compliment possible,” Rafi said. “He changed music, but he changed Icebox.”

Oodles more hip-hop clients followed, many of whom found Icebox more welcoming than the city’s other jewelry options. “You think about the guy in Atlanta who comes in with a bunch of tattoos, smells a little bit like weed, has long dreads — nine out of 10 places he goes, they’re not showing him any respect,” Zahir said. “We’re here to give them respect from the moment they walk in the store.”

Icebox started to become a rapper safe space and playground. Soulja Boy and Wiz Khalifa filmed themselves coming into the store for videos they posted online. In the mid-2010s, as Instagram was becoming ubiquitous as a tool of social documentation, “we started to see celebrities were posting pictures of themselves with other celebrities in Icebox,” Mo said. Every week, the store tended to several stars, many of whom were bringing their own videographers to make content.

The store began posting short videos of its own on Instagram, and began posting the long-form YouTube videos it’s now known for in 2018. It’s typical that one or more of the brothers will appear in the clips, but originally, “none of us wanted to be in the picture, we would always fight about who was going to be in it,” Zahir said. “We care about the family business legacy more than our own personal name.”

Now, they are regulars, whether it’s helping to sell expensive pieces, small-talking to make customers comfortable, or even sometimes cleaning jewelry themselves: “Most of the time you don’t see the owner of the car dealership detailing the car,” Rafi said. “Anybody should be able to do anything.”

The videos are largely unscripted, though there tend to be themes, or set pieces, especially with rappers who’ve appeared in several. Interspersed throughout are lusty glamour shots of necklaces, rings and watches. For some rappers, an Icebox video has become a semiofficial part of their press run, coming in the store a few weeks before an album release to do some shopping and have the extravagance filmed. On YouTube, Icebox videos generally receive between 500,000 and 2 million views, depending on the popularity of the guest.

Artists are given informal approval over the videos. “It’s our responsibility to make sure that they feel comfortable with whatever content is going out,” Mo said.

“We both provide something to each other,” he continued. “We respect their time and what they’re giving us for sure. That we can’t put a price on. They also respect that we treat them as individuals, you can’t put a price on that either.”

This intimacy has led to close relationships between the Jooma brothers and several hip-hop luminaries. Lil Baby is such a fan of the store that he requested Icebox install a pop-up shop at his most recent birthday party, which was diamond-themed. (Icebox brought $10 million in jewelry and 10 security guards.) Young Thug is a regular. “We get specific chips and snacks for him. We keep his snacks in our family’s office,” Mo said. Every Christmas Eve for the past several years, T.I. comes to buy gifts.

“I have a relationship with every single one” of the brothers, the Memphis rapper NLE Choppa said, adding that he values Icebox for “how caring they are, how helpful they are. They’re very informational about everything.”

Mo acknowledged that Icebox clients will shop at other jewelry stores. “But there’s no one that’s going to be able to treat them with the appreciation for their craft or their art like we can,” he said.

To make the videos, Icebox employs five full-time videographers. But the clips, fun as they are, are a means to an end, a marketing expense in service of the broader jewelry business. That includes lavish custom pieces for celebrities, and also the hundreds of Icebox-branded items available on the shop’s website, an entry-point extravagance for flaunters who can’t make it into the store. “Most men have not walked into a jewelry store before,” Zahir said. “We’re kind of teaching you how to shop for jewelry.”

Ultimately, Icebox videos serve as the catalyst for the reproduction and dissemination of aspiration. On the one hand, they capture the wealthy in the throes of spending ecstasy. “We want to make an item so nice that when people try it on, it hurts them in their stomach and they have to own it,” said Zahir, who often designs custom pieces for clients he hasn’t yet met. Icebox’s custom 4PF chain for Lil Baby, which features a pair of shorts with four pockets and cash tumbling out of each, all covered in diamonds, was made on spec — no deposit, no design confirmation.

The business has been wildly successful, across a wide spectrum of price points. Icebox is in the middle of an expansion that will quintuple the footprint of the business, including dedicated filming areas and a VIP entrance.

Mo said that he sometimes reminds his staff of the full scope of Icebox’s reach: “Don’t forget that we have to sell jewelry — the video’s the bonus.”

But the videos are helping cultivate the next generation of Icebox customers. That’s true, too, of the Icebox TikTok account which, at 5 million followers, is the store’s most popular format. “The jeweler they know is not Cartier or Tiffany, the jeweler they know is Icebox,” Zahir said of the TikTok generation. “We’re planting seeds that nobody else is planting.”

Eventually, perhaps, someone who first encountered the company via these videos will become well-known and well-off enough to come into the store and merit a YouTube video of their own. When that happens, the look on their face will be telling. “When they come in, the kid comes out in them, like, ‘I can’t believe I’m here,’” Mo said of artists arriving at Icebox for the first time. “I don’t always realize that they’re coming in as a fan.”

An earlier version of this article misstated how Lil Durk views one of Icebox's safes in a video. He looks in from outside, but does not enter the safe.

How we handle corrections

Jon Caramanica is a pop music critic for The Times and the host of the “Popcast” podcast. He also writes the men's Critical Shopper column for Styles. He previously worked for Vibe magazine, and has written for the Village Voice, Spin, XXL and more. More about Jon Caramanica

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Quality Control Rapper Marlo Shot and Killed in Atlanta

Marlo—or Lil Marlo—was closely connected to Lil Baby's 4PF collective and released his debut project, '2 the Hard Way,' with Lil Baby in October 2017.

Quality Control artist, Marlo , was shot and killed in his hometown of Atlanta .

QC labelmates, Lil Yachty and JT of the City Girls, seemingly confirmed Marlo's death on social media.

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"We just did a song a 4 this morning smh rip brother @lilmarlo_1," Yachty wrote on Instagram while JT tweeted: "Rest In Peace Marlo......damn."

Rest In Peace Marlo......damn💔

QC CEO Pierre “Pee” Thomas and QC COO Kevin“Coach K” Lee also shared some words on their loss.

On early Sunday morning, footage started to surface on the internet showing a vehicle that was riddled with bullets on an Atlanta highway.

People quickly started to claim that the car belonged to the rapper and that he had perished during the incident. These reports were confirmed by Atlanta police.

Per the authorities, the incident took place around 2 a.m. It was initially reported to police as a car accident, but when officers arrived they found the rapper had been shot. TMZ revealed that Marlo was pronounced dead on the scene. Police currently do not know if the shooting was a drive-by incident, whether he was shot inside the car, or if he was shot at another location and crashed trying to seek help.

Complex also reached out to the Atlanta Police Department for information and received this statement.

"On 7-11-2020, at around 11:30 p.m., officers responded to a single vehicle accident on I-285 near the Benjamin E. Mays Drive overpass. Upon arrival, officers located the vehicle and found the 30-year-old driver deceased inside the vehicle. The preliminary investigation indicates the vehicle was traveling on I-285 in the Southbound lanes when the driver was shot. The vehicle came to rest on the left side of the southbound lanes. Atlanta Police Homicide investigators responded to the scene and immediately began their investigation. At this time, investigators believe the victim was the intended target of the gunfire and they are working to determine the circumstances surrounding the shooting.

The medical examiner's office confirmed to NBC News on Sunday that a deceased individual by the name of Rudolph Johnson was brought in during the last 24 hours after reports surfaced of the rapper’s death. Marlo was reported to be age 27, but the medical examiner's office say he was 30.

Marlo—or Lil Marlo—joined QC in 2017. He was closely connected to Lil Baby 's 4PF collective and released his debut project,  2 the Hard Way,  with Lil Baby in October 2017. Many people may have heard his name first on Lil Baby's cult-classic record, "Freestyle."

"Hold it down for the four/In the nine with the woes/Marlo my dawg, that's for sure/We won't fall out about shit/'Specially not 'bout no bitch," Baby raps on the record.

Marlo also made an appearance on QC's collaborative albums  Quality Control: Control The Streets, Volume 1  and  2  in addition to releasing his album,  1st & 3rd ,  in February of this year.

After news of Marlo's death hit the internet, several artists took to social media where they eulogized the rapper.

Fans also paid tribute to Marlo as well.

Listen to Marlo's New Project '1st & 3rd'

Offset, Lil Baby, Quavo, and More Featured on Marlo's New Project 'The Real 1'

Quality Control Drops 2 New Songs, Lil Baby and DaBaby's "Baby" and City Girls and Saweetie's "Come On"

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Rylo Rodriguez Proves He's "Been One" On New Album

4PF artist Rylo Rodriguez is back with his latest album, released on Friday (June 30), titled Been One . If you're already a fan of the Alabama rapper's style, beat selection, delivery, and stream-of-consciousness flows, then we have very good news for you. Across 19 tracks, Rylo delivers a nice split between more introspective cuts and punchy, fast-tempo bangers that keep the tracklist experience pretty dynamic. Also, it's clear that he came a long way from some of his previous singles, such as the early 2022 release of " Set Me Free ." As such, this is a consistent albeit elongated album that speaks to his strengths as an MC.

For example, the 29-year-old comes through with a lot of faster rhymes and hardened delivery over banging beats like "Unf**kwitable" and the EST Gee-assisted "On Da Floor." Furthermore, these tracks represent the braggadocious and hungry sides of the street duality he delves into on Been One . On the other hand, Rylo Rodriguez also comes through with more melodic or low-key performances on tracks like "Room Comfort," featuring Fridayy and Lil Durk . Others like "Thang For You" with NoCap and "Free Game" see him sharpening his pen with a little more topical focus. In addition, there are some tracks that fit somewhere in between like the Lil Yachty collab "Taylor Port Junkie."

Read More: Rylo Rodriguez Released From Prison: Report

Rylo Rodriguez's Been One

Unfortunately, Rylo had to battle a lot of demons on his way to the top, which he addresses on Been One . However, with the hunger and skill that he displays on this album, he will likely continue to see success in his lane and keep honing his hit-making skills while doing so. If you haven't heard the new project yet, you can find it on your preferred streaming service and check out the tracklist below. Also, stick around on HNHH for more on Rylo Rodriguez and the latest great releases in hip-hop.

Tracklist 1. System 2. On Da Floor (feat. EST Gee) 3. Right 4. Real Type (feat. Lil Baby ) 5. You'll Find the One 6. Free Game 7. On The Run 8. Unf**kwitable 9. Room Comfort (feat. Friday and Lil Durk) 10. Taylor Port Junkie (feat. Lil Yachty) 11. Heartless 12. Equal Dirt 13. Digital Pictures 14. End of the Road 15. Leaks 16. Ah Never Be The Same 17. You Should 18. Thang For You (feat. NoCap) 19. X-Hausted (feat. Lil Poppa)

Read More: Rylo Rodriguez Shares New Song “Pallbearers”